If I were a Print Buyer…

Author: Kent Tucker | March 20th, 2021

I’m Tuck Tucker, the Owner of Tucker Castleberry. I have been in the printing industry for decades. Every step of the way, I always envision how to cater my clients’ experience to be what I would want if I was in their shoes. The entire team at Tucker Castleberry is held to the highest standards to ensure that my clients receive the finest printing work. I often ask myself, “if I were a print buyer, what would I look for in a printer?” Here is what I would want and expect:

I would want a printer that builds a good relationship based on honesty and trust–There are a zillion things that can go wrong in print manufacturing, which is why I would want my printer to alert me immediately when problems arise. I would also expect the printer to offer solutions for the problems and take responsibility. A strong relationship is beneficial for the printer and the buyer.

I would want a printer that is well known and respected—Being respected by clients and their staff speaks volumes… but being respected by their competition offers an added level of reassurance. I would want my chosen printer to be a leader in their industry because that not only means they will be up-to-date on the latest advancements, but they will also be held to higher standards of excellence and performance. If a printer is respected and established, I would have greater confidence in their capabilities and the accountability they are held to.

I would want a printer that has a long successful history—If a printer has been successful for many years, this did not happen by accident. I would expect that they are knowledgeable and well-versed in the industry. Also, my expectation would be that a printer with a long history has many long term trusted employees. A solid established team will likely have their craft down to a fine science and produce consistent materials.

I would want a printer that runs 2 or 3 shifts—Although I would ideally be able to schedule in advance, I would want a printer with the capability to handle my rush jobs when delivery dates are critical. Also, printers running 2 or 3 shifts are normally more financially stable than a one shift plant that is only open 8:00 – 5:00. 

I would want a printer that has true consultants in different departments—Successful printing jobs are made possible through a capable team. A printer should have a postal data person who is well connected with the Post Office to get the best postage rates and stay updated on the acceptable mailing layouts. I would expect the printer to employ a digital manager who would handle IT concerns, prepress work, and consult with clients on file issues. The printer should also have a mailing department manager who can complete even the largest jobs properly and ensure that those jobs are shipped out on time. Most importantly, I would want a good sales representative and project manager team to handle my account. The team should be knowledgeable, and accessible when I need them (regardless of the day or hour). I should be confident that my project is important to the printer so they will make time to respond to my concerns and troubleshoot problems.

Since I would expect these qualities in a printer myself, you can hold Tucker Castleberry to these standards. We are committed to giving our best so we can deliver the quality printing work and customer service you deserve. Big or small, Tucker Castleberry is ready to help with your printing job!

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