Tucker Castleberry News
November 2011
Tucker-Castleberry Printing aligns itself with Kodak and its MARKETMOVER Managed Campaign Services.
As competition increases, our business faces more pressure than ever to deliver better results with a smaller marketing budget. We needed to find new ways to streamline our processes and find more effective ways to connect with customers. With so many communication opportunities available in print, internet and mobile messaging, it can be difficult to coordinate the channels.
Kodak’s Managed Campaign Services helps us navigate through the constant technology changes and complexities of media management. This solution can help our customer better control his costs, increase effectiveness, and improve overall return on their marketing dollar.
Managed Campaign Services (MCS) optimizes business and marketing workflows including:
- Analysis and Planning
- Media Management
- Data-Driven Customer Segmentation
- Multi-Channel Marketing
- Document and Electronic Form Management
With the decline in conventional print revenues and the increase in competition, print-based service providers need to differentiate themselves with offerings that provide customers with more value. For many companies, the answer is to provide a wider range of marketing services.
The most successful communication strategies are those that deliver targeted, coordinated messages across multiple channels, including QR codes, text messaging, e-mail, the Web and personalized print.
MARKETMOVER Professional Services helps us:
- Deliver multi-channel campaigns without a significant capital or resource investment
- Work with customer data to provide true targeted marketing that increases response rates and customer satisfaction
- Identify customers that would benefit from multi-channel campaigns, then market and deliver them to drive up their profit margins
770.454.1580
At Tucker Castleberry our quality is second to none and we work hard to ensure it stays that way with consistent improvements!
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