Marketing Management & Technology
At Tucker Castleberry, printing has evolved. In addition to quality four-color process printing, we compose with sophisticated software, move proofs electronically around the world, and manage customer databases and mailing lists in multiple digital formats.
We understand that knowing how to use the latest technology effectively can mean the difference between failure and success. Technical expertise can be the reason a mailer is visible and impactful. Using this state of the art technology appropriately can keep your company in budget and meeting deadlines. We are a leader in the use of technology to make the production and distribution of your print or digital marketing communications both effective and economical. From short run digital printing to efficient long run offset printing, from e-Blasts to interactive PURL websites, we have the knowledge and the systems to give you what you need--integrated, coordinated, on time, and in the most cost effective manner. We are printers who understand today’s marketplace and the technologies that can make it work for you.
Frequently Asked Questions
What is print marketing management technology?
Print marketing management technology is the process of managing the printing process, from start to finish, using a digital platform. Images can be composed in high-end software that provides outstanding tools for editing and changes. This type of technology allows for the proofs of a print project to be moved through the process – and around the world in that process – with ease. It allows for better management of customer databases and allows for mailing lists to be managed in various digital formats. This method of technology achieves better outcomes for projects from start to finish. For those that need print marketing created, this technology helps the process go smoothly.
What is print management technology?
Print management technology is the use of a variety of types of software and tools to help in the printing of marketing materials. In short, it is the use of software to not only aid in the creation of a finished product, but also the process of getting it there. That includes managing the electronic processes of maintaining data and images through customer databases as well as composing in sophisticated software. The use of this type of technology allows printing companies to integrate web-based benefits such as approval of images or the transfer of large files with ease. In short, it allows for companies to manage projects from start to finish for clients located around the world in an efficient manner.
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