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Tucker Castleberry
Print. And Beyond.

Google's Project Ara

4/17/2014

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The night before Google's Advanced Technology and Projects (ATAP) division was supposed to show off the one and only functional Project Ara prototype to a room full of eager developers, someone dropped the phone and broke the display. At any other product reveal, this worst-case scenario would be a nightmare come true. Not to Google: The company made lemonade out of a lemon by turning it into a selling point for the modular smartphone. A year from now, painful situations like this might be easily fixed by simply buying a new display and swapping out the broken one. Read More
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Tucker Castleberry

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3500 McCall Place • Atlanta, Georgia 30340