Tucker Castleberry is now capable of printing on all plastics, vinyls, styrene, etc. The new LED-UV technology that we have recently installed completely dries the press sheet BEFORE it hits the delivery in the press. This allows us to print a sharper dot with minimum dot gain plus it eliminates the possibility of marking…and, there is no more “dry back” (where the wet sheet does not match the sheet the next day after it has completely dried).

LED-UV makes a vast difference when printing on offset (non-enamel) sheets. The ink dries before it has a chance to soak into the paper like conventional printing. The colors are more vibrant giving you a much sharper image with fine line detail. 

We also have the capability to create different effects, textures and patterns on press through reticulation. This effect is achieved when a spot varnish and an overall UV coating is applied on top of standard offset print. When these two are mixed, there is a chemical reaction that results in a tactile and visual effect. Reticulating Varnish creates a raised and textured coating affect that can give tangible depth, dimensionality and texture to images and words. You can simulate the feel of sand and silk – raise images off the page – or give the illusion of multiple layers – you can imitate the look of practically anything!

LED-UV printing is also safe for the environment. The inks contain no volatile organic compounds (VOC’s). The inks harden instantly so there is no chance for off-gassing. The lamps use less energy and do not generate heat. There is no more need for spray powder in the pressroom.

​We are very excited about our new addition and are looking forward to showing off our incredible capabilities to our print community.

FOR IMMEDIATE RELEASE
Tucker Castleberry Receives 2019 Best of Atlanta Award
Atlanta Award Program Honors the Achievement

ATLANTA December 24, 2019 -- Tucker Castleberry has been selected for the 2019 Best of Atlanta Award in the Marketing Agency category by the Atlanta Award Program.

​Each year, the Atlanta Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Atlanta area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Atlanta Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Atlanta Award Program and data provided by third parties.
About Atlanta Award Program

The Atlanta Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Atlanta area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Atlanta Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
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SOURCE: Atlanta Award Program
CONTACT:
Atlanta Award Program
Email: PublicRelations@ranking-notification2019.org
URL: http://www.ranking-notification2019.org

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience.
 
1. Protection.  Sometimes a project needs that extra level of protection to keep it looking its best. Printed pieces can be exposed to a wide variety of harsh environmental conditions, including mailing equipment, high levels of moisture and dirt, high-traffic conditions (such as retail signage and displays), and constant handling. Coating provides an important level of protection that keeps the piece looking its best. If you need full waterproof properties, you may want to consider a laminate.

2. Gloss. Shine adds sparkle and impact. It instantly conveys the impression of value and quality. When you print or mail a piece with a high-gloss coating, you are telling recipients, “You matter!” UV coating offers the hardest coated surface and the highest level of brilliance and sheen.

3. Special effects. The number of options for specialty coatings is exploding. Spot varnish, for example, highlights specific areas of the printed piece for visual interest and impact. (Think lips popping out on a lipstick ad.) Soft touch creates a printed piece with a velvety finish. It produces a wonderful tactile feel, with the added benefit of offering fingerprint resistance, as well. Some specialty varnishes can be enhanced with effects such as glitter, tint, and scents. If you want to use a laminate, you can even get holographic effects.
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Different finishes have different benefits and drawbacks. They also have different ranges of cost. Talk to us about the differences between coating types and ask to see samples. Then use coatings to make your next project shine. 

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less. Mail smarter.  Here’s how:

1. Keep your list up to date. 
The most reliable way to reach your target audience is to use postal mail, but people still move. According to the United States Postal Service, 14% of Americans change addresses annually. Use change of address tools like the NCOA (National Change of Address) database and “enhanced” NCOA (which adds the use of third-party data) to make sure your mail reaches its destination.

2. Get addresses right.
Ensure that your addresses are deliverable. This means they have been checked, updated, or "certified." The National Deliverability Index (NDI) rates the percentage of deliverable addresses in a list. Know your number!

3. Remove duplicates.
For every duplicate you mail, you are wasting money. Bob M. Jones might be the same as Robert Michael Jones and B. M. Jones, so make sure to find out. Lists need to be “scrubbed” to ensure that each individual or household only receives one piece of mail.

4. Select your audience carefully.
Mail only to recipients most likely to buy. One family-owned automotive company, for example, was regularly getting less than 1% response rates to its mailings, so it invested in creating a demographic profile of its best customers. Once it knew what its best customers looked like, it targeted new customers that looked just like them. The results? Response rates tripled, and the mailing brought in 33% more revenue per customer.
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5. Be relevant.
Only mail information of relevance to your audience. Instead of mailing promotions on lawn care to everyone within a specific ZIP Code, for example, only target people who own standalone homes with yards. Don’t waste money mailing to people in condos with no need for your product.
Need help optimizing your postal costs using one or more of these techniques? Let us help!

​How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a project management platform, for simplifying the project management process. These steps apply whether you use third-party project management software or not. 
 
1. Improve the intake process. Most marketing departments have requests coming in from multiple directions. How do you keep track of how much work is coming in, what the expectations are, and what the priorities should be? 

• Create a single funnel for all work requests. Whether it’s one person, a dedicated email address, or a software program, create a single point of contact. No more sticky notes, text message requests, or “desk flybys.” 
• Develop a template that gathers the details of each project. What is the scope? What is the timeframe? Collecting all (and we mean all!) of the information upfront in a systematic, standardized way allows you to prioritize and manage projects effectively. 
• Set up a response protocol. How many times do people submit a second request because they think the first one fell into a deep, dark hole? Respond to each request within a set time frame. 

 
Step 2: Set up a standardized workflow. Have weekly kickoff meetings with all of the stakeholders. Get agreement on timelines and details. You don’t want anyone coming back later and saying, “I didn’t agree to that.” Or, “That’s not what we discussed.” Ensure that everyone is in alignment with the scopes upfront (no scope creep!). 
 
Also answer questions such as: 

• Who will be spearheading each project? Someone must be ultimately accountable for moving the project along. 
• What is the schedule for updates? With regular, detailed updates, things stay on task, and people are held accountable. 
• Are any of these projects repeatable? Whether it’s direct mail, a landing page, or an email blast, setting up templates for a similar and ongoing project can save you tons of time. 

 
Step 3: Streamline approvals with digital proofing. Establish a clear understanding of who needs to review and approve work. When does that work need to be approved? When possible, collaborate in a digital tool that gives everyone visibility into the process. 
 
It doesn’t take specialized tools to improve the project management workflow. It requires stakeholders working through a centralized point of contact, in a centralized environment, so everyone stays in the loop. Set up protocols, communicate expectations, and stay consistent. Then watch things move along more smoothly.